Anthony Licciardello | June 29, 2026
Wall Township, NJ
New Development · Wall Township, NJ
One of Wall's most visible eyesores may finally have a future. The long-vacant Peddler's Village shopping outlets on Atlantic Avenue are the subject of a new redevelopment plan that would replace the derelict site with 217 for-sale townhomes. It's a markedly smaller, all-residential vision than the hotel-and-apartment complex floated years ago — and a telling example of how Wall is reshaping tired commercial land to meet today's housing needs. Here's the plan, its history, and what to watch.
This update is part of our complete coverage of the township. For the full picture, start at our complete guide to buying and selling in Wall Township, and see the other new communities in our Shore Pointe at Wall update.
The township introduced a redevelopment-plan ordinance for the roughly 21-acre former Peddler's Village parcel at 1413 Atlantic Avenue. As drafted, it calls for 217 family, for-sale townhomes — up to 44 two-story units and up to 128 three-story stacked units at market rate, plus 45 deed-restricted affordable homes — developed by K. Hovnanian, with the property owned by an entity led by John C. Shibles. A public hearing on the ordinance was scheduled for late May 2026. Adopting the plan would clear the way for the developer to file a detailed site-plan application with the Planning Board, so the design and unit counts can still evolve before anything is final.
Redevelopment
Replacing a long-vacant retail site, not open land.
For Sale
217 family townhomes, two- and three-story.
Affordable
45 units deed-restricted as affordable.
Where
1413 Atlantic Avenue, near the Route 35 circle.
📊 The 217-Home Mix
Up to 44 two-story plus up to 128 stacked market-rate, plus 45 affordable, total 217. Source: Wall Township redevelopment plan.
The site was designated an area in need of redevelopment back in 2018. An earlier plan introduced in 2019 was far more intense — on the order of 350 apartments plus commercial and office space and a sizable hotel — and it drew enough opposition that it was never adopted, leaving the property to sit vacant. The current proposal is dramatically scaled back and entirely residential, which is part of why it's advancing where the older version stalled.
📈 Then vs. Now
The current residential plan is far smaller than the 2019 concept.
Residential units only; the 2019 concept also included a hotel and commercial/office space. Source: Wall Township and local reporting.
Turning a vacant commercial blight into for-sale housing does a few things at once: it removes an eyesore, adds ownership homes and some attainable units, and helps the township meet a large state affordable-housing obligation — roughly 650 units for 2025 through 2035 — the same driver behind Shore Pointe, The Carriages at Wall, and the West Hurley Pond redevelopment. As with any project near busy roads, traffic and site specifics will matter, and the plan includes improvements to the adjacent Route 35 traffic circle.
From the Broker
“That corner has been a dead spot for years. Replacing it with owned homes instead of a hotel-and-apartment mega-complex is a real change in direction — and the kind of thing buyers nearby should be watching, because it can cut both ways for value.”
Anthony Licciardello, Broker, The Prodigy Team
This is still moving through the public process. Adopting the redevelopment plan is an early step; a site-plan application, final unit counts, designs, pricing, and timelines all come later and can change. The 45 affordable homes will carry income qualifications, and the site's location near busy roads and waterways means traffic and environmental review will be part of the conversation. Follow the township for the current status rather than relying on any single summary.
Watch Out
This plan was at the ordinance/hearing stage at the time of writing, not finished. Unit counts, designs, pricing, and timing aren't final, and adoption status should be verified. The affordable units carry income limits. For current details, follow the Wall Township Committee and Planning Board directly.
Buying or selling near Atlantic Avenue?
A project like this can shift the feel — and the value — of nearby homes. The Prodigy Team can help you understand what's actually happening near a specific address in Wall and decide with clear eyes, whether you're buying, selling, or just keeping watch. We work both sides of the water.
Anthony Licciardello, Broker, The Prodigy Team · 718-873-7345
See What Your Wall Township Home Is Worth
Details are drawn from Wall Township public records and New Jersey reporting as of mid-2026 and reflect an in-progress process that will change. Confirm the current status and any adoption with the Wall Township Committee and Planning Board.
A redevelopment plan proposes 217 for-sale townhomes — a mix of two-story and three-story stacked units — including 45 deed-restricted affordable homes, on the roughly 21-acre vacant site at 1413 Atlantic Avenue, developed by K. Hovnanian. The plan was at the ordinance and hearing stage as of mid-2026.
It was moving through the redevelopment-plan ordinance process with a public hearing scheduled for late May 2026. Adopting the plan is an early step that would let the developer file a site-plan application; confirm the current adoption status with the township.
A 2019 proposal was much larger and mixed-use, including hundreds of apartments along with commercial, office, and hotel space. It was never adopted. The current plan is significantly smaller and entirely residential, focused on for-sale townhomes.
Redeveloping a long-vacant commercial site helps remove blight while contributing to the township's state-mandated affordable-housing obligation of roughly 650 units for 2025 through 2035, and it earns the town bonus housing credits for redeveloping commercial property.
Prodigy Real Estate is an innovative real estate company offering high-end video production, home valuation services, purchasing, and home sales. Serving New York and New Jersey.
