Anthony Licciardello | May 12, 2026
Eatontown, NJ
In Part 1 I framed the broader $1.5 billion redevelopment story across central Monmouth County. In Part 2 I worked through the Monmouth Square tenant tracker, where 75% of 990,000 SF of retail space is pre-leased and the residential leasing launch hits at the end of 2026. Both of those posts dealt with future events — tenants opening, apartments leasing, construction phases finishing. This installment is different. This one is about resale data that already exists.
RPM Development Group's East Gate at Oceanport — a renovation of 116 historic officer-housing units across 36.5 acres surrounding the Parade Ground at the former Fort Monmouth — is the only Fort Monmouth residential product class with a meaningful resale history. The Netflix Mega Parcel hasn't broken ground residentially. The Bell Works Fort Monmouth office conversion is still tenanting up. Suneagles is mid-redevelopment. Megill Housing (the other 42 vacant officer-housing units, bundled with the Suneagles golf course in the Martelli Development Group acquisition) hasn't traded yet. East Gate is the empirical anchor. Its 68 market-rate for-sale units have been changing hands on the resale market since 2018, with arm's-length comps recorded across the 2020, 2023, and 2025 windows that bracket the most consequential period in Fort Monmouth's redevelopment story: the Netflix announcement.1
For relocating buyers, sellers within East Gate, and anyone trying to underwrite Fort Monmouth as a residential investment thesis through 2028, this resale data is the most important set of numbers I can put in front of you. The rest of the corridor is forward-looking projection. East Gate is the audit.
RPM Development Group, the Montclair-based developer specializing in historic-building rehabs (their portfolio also includes the Hahne & Co. building in Newark and Whitlock Cordage in Jersey City), executed a Purchase and Sale and Redevelopment Agreement with FMERA in July 2015. They closed on the Officer Housing parcel for $7.8 million on January 13, 2017 — the first Phase 2 property sold after FMERA finalized its Economic Development Conveyance Agreement with the U.S. Army in November 2016, and the first residential development project announced at the former Fort Monmouth.2
The 36.5 acres surround the historic Parade Ground in two parcels. The original unit count was 117; one unit was converted to community space and a management office for RPM, leaving 116 renovated units — bifurcated into 68 market-rate for-sale units in the North Post and 48 rentals in the South Post. Per New Jersey state law, 20% of the total are reserved as affordable housing rentals. The entire site sits within the Fort Monmouth National Register Historic District, which means government preservation standards required the historic exteriors to be retained. RPM worked with Palermo Edwards Architecture to remodel the building interiors into modern two- and three-story homes — hardwood throughout first floors, granite or quartz countertops, stainless-steel Kohler fixtures, GE appliance packages, lavish double-vanity master bathrooms.
All buildings are all-brick construction, built in the early 1920s as officers' housing for the active U.S. Army base (Monmouth County tax records list the structures as "year built 1930" for assessment purposes). Sales were managed by CB New Homes/Coldwell Banker out of Florham Park; the on-site sales and model complex was located at 33 Russel Avenue inside the Oceanport Avenue entrance. Three model homes were built and named "Little Silver," "Monmouth," and "Oceanport," after the surrounding shore towns.
The 68 market-rate for-sale units come in three distinct product types — each with materially different square footage, bedroom count, and resale ceiling. Understanding which product you're looking at is the first thing any buyer needs to nail down before evaluating a comp set.
RPM's first 9 months of sales generated 30 executed agreements totaling $18.5 million — an average of roughly $617,000 per unit, with no concessions and no pricing incentives. CB New Homes' Sharon Bloodgood (NJBA 2019 Salesperson of the Year) led the program and beat her absorption goal by 135%. By April 2020, 70% sold. By March 2021, 90% sold. East Gate had drawn nearly 100 residents to the site by that point.3
Within the 68-unit East Gate development, RPM marketed a sub-cluster of just 9 duplex and single-family detached homes as Officer's Row at East Gate — the most exclusive tier of the project. All 9 of these units have water views of Parker's Creek, the natural waterway running along the northern boundary of the parcel. Officer's Row launched in 2019 with starting prices in the $800,000s and HOA fees from $230 per month.4
Below is the full set of arm's-length resale comparables I have been able to verify on Russel Avenue East Gate units — all confirmed via Monmouth Ocean Regional MLS records and cross-referenced through Redfin, Compass, Homes.com, and DiTommaso Real Estate. Each is a real, recorded sale with a public-record paper trail.
| Address | Type / Beds | SF | Sold Date | Price | $/SF |
|---|---|---|---|---|---|
| 44 Russel Ave | Duplex / 3BR-2.5BA | 2,624 | Jan 28, 2020 | $772,000 | $294 |
| 30 Russel Ave | SFD / 3BR-2.5BA | 2,624 | Aug 1, 2023 | $899,000 | $343 |
| 36 Russel Ave | SFD / 4BR-3.5BA | 2,889 | May 9, 2025 | $1,280,000 | $443 |
Sources: MLS 22001601 (44 Russel), MLS 22316155 (30 Russel), MLS 22510435 (36 Russel) via Monmouth Ocean Regional MLS, Redfin, Compass, Homes.com, DiTommaso Real Estate. All sales are arm's-length transactions verified through public records. A separate May 22, 2024 transfer of 29 Russel Avenue at $175,000 has been excluded from this comp set as the price profile suggests a non-arm's-length intra-family or LLC transfer rather than a market sale.
The two 2,624 SF same-product-type comps establish the cleanest trajectory: 44 Russel Avenue sold January 28, 2020 at $294/SF; 30 Russel Avenue sold August 1, 2023 at $343/SF. That is a +16.7% per-square-foot increase over 3.5 years, or roughly 4.5% compound annual growth on the resale market for the same product class. That 2020-to-2023 window covers the early Netflix announcement period — Netflix publicly disclosed its interest in Fort Monmouth in late 2022, with the Mega Parcel deal closing in 2023.
The May 2025 sale of 36 Russel Avenue — the larger 2,889 SF, 4-bedroom single-family detached unit on a 0.3-acre lot with second-floor Parker's Creek water views — closed at $1,280,000 ($443/SF). Compared to the original 2018 RPM launch pricing of upper $700Ks for the SFD product, this represents a ~70% appreciation over six to seven years. The 2024 annual property tax was $15,264; HOA $220/month. The same-product-type $/SF run from January 2020 ($294) to May 2025 ($443) is a 50.7% gross increase over five years and four months, or about 8.0% compound annual growth.
Here is what changed between the August 2023 sale at 30 Russel ($899K) and the May 2025 sale at 36 Russel ($1,280,000): the Netflix narrative became part of the listing language. The 36 Russel Homes.com listing description, written by Signature Realty NJ, reads in part:
"Located in East Gate, an enclave of historically preserved homes on the grounds of Fort Monmouth. Residents enjoy classic brick exteriors, scenic trails, and access to nearby parks and waterways. And with Netflix set to open a major production studio at Fort Monmouth, the area is quickly becoming one of the most exciting destinations in Monmouth County. Just minutes from Red Bank, local beaches, and major transportation, this home offers the perfect blend of history, convenience, and future growth."
For brokerage purposes, this is meaningful. When the Netflix narrative has migrated from press releases to the actual MLS listing copy on a property that closes for $1,280,000, the developer-driven story has officially become a market-driven story. Listing brokers are now using Netflix as a comp justifier — not as forward-looking speculation, but as part of the property's value proposition at the exact moment the buyer is signing the offer.5
This matters for two reasons. First, sellers within East Gate over the next 24-36 months can reasonably expect their listing brokers to lean into the Netflix narrative as a pricing-justification tool. Second, the comp data above suggests that buyers are actually paying the premium — the 36 Russel sale closed at $80K below original $1.2M list, but at $1,280,000 still establishes a meaningful new ceiling for SFD product within East Gate.
First, what buyers should look for in an East Gate resale. Not all units are equivalent. The 9-unit Officer's Row sub-cluster commands a premium because of Parker's Creek water views; non-Officer's Row units in the broader 68-unit pool resale at a lower band. Lot size matters: 36 Russel's 0.3-acre lot is described as "one of the largest lots in the neighborhood," and that scarcity is part of what justified the $443/SF print. Second-floor water views on the SFD product are the strongest individual feature signal. If you're underwriting an East Gate purchase as a relocating buyer, ask the listing broker explicitly which sub-cluster the unit sits in, what the lot-size percentile is, and whether the unit has Parker's Creek sightlines.
Second, what sellers should know about the historic preservation overlay. The entire site is in the Fort Monmouth National Register Historic District. Government preservation standards required the original brick exteriors to be retained at the time of RPM's renovation. That requirement persists for current owners — you cannot make exterior modifications that compromise the historic character. For sellers, this is a double-edged sword: the constraint creates long-term scarcity (no one can build new "officer-housing-style" product) but it also means certain modernization projects that other Oceanport homeowners can execute (additions, exterior expansions, full window-system overhauls) are not available to East Gate owners. Buyers should be advised of this constraint in advance; sellers should be ready to document HOA and historic-district guidelines as part of the disclosure process.
Third, the HOA economics. The 36 Russel sale recorded $220/month HOA, $15,264 annual taxes (2024 tax year). Officer's Row units carry HOA from $230/month. The HOA is run by East Gate at Oceanport HOA, headquartered at 77 Park Street, Montclair (RPM's home base). For buyers comparing East Gate to broader Oceanport SFD product, the HOA fee should be modeled into the carrying-cost comparison. Oceanport's 2025 certified general tax rate is 1.475 per $100 of assessed value — meaningfully lower than Eatontown's 1.758 or Red Bank's 1.822, which is part of why the East Gate appreciation story holds up despite the HOA layer.
Fourth, is the Netflix premium real or hype? My read: it's real, but it has not fully baked in. Netflix has not yet broken ground on Phase 1A vertical construction. Bell Works Fort Monmouth tenant absorption is still ramping. The Suneagles redevelopment hasn't closed. The Mega Parcel beyond the Netflix footprint remains undelivered. The $443/SF May 2025 print at 36 Russel reflects an announcement-stage Netflix premium, not an operational-stage Netflix premium. If Netflix delivers Phase 1A on schedule and begins active production at Fort Monmouth in 2027-2028, the premium should re-rate again — though by how much is genuinely uncertain. Buyers underwriting today are paying for an announced project. Buyers underwriting in 2027 will be paying for an operating studio with active production employment on site.
My honest read: East Gate is the most empirically validated piece of the entire Fort Monmouth residential thesis. Eight years of resale data, three verified arm's-length comps spanning the Netflix window, a 70%+ appreciation print on the SFD product, and listing copy that explicitly leverages the Netflix narrative on the most recent sale. For relocating buyers from Brooklyn, Hudson County, or Manhattan, East Gate is one of the few Monmouth County purchases I can underwrite with actual paper-trail comparables that aren't speculative.
1. RPM Development Group acquisition of Officer Housing parcel (117 historic units; 36.5 acres surrounding Parade Ground; closed January 13, 2017 for $7.8M; first Phase 2 property sold; first residential development project at the former Fort): FMERA, "FMERA Marks Significant Milestone with Sale of 117 Historic Homes at Fort Monmouth" (January 26, 2017); Real Estate NJ, "Developer acquires historic officer housing site at Fort Monmouth" (January 30, 2017); FMERA Board materials.
2. RPM development plan (68 market-rate for-sale units in North Post; 48 rental units in South Post with one converted to community space/management office, leaving 116 renovated units total; $25M renovation investment; 20% affordable per state law; Palermo Edwards Architecture as project architect; Fort Monmouth National Register Historic District overlay; CB New Homes/Coldwell Banker as exclusive sales agent): FMERA, "FMERA Board Acts to Bring First Residential Project to Fort"; Real Estate NJ; FMERA Board PSARA documents.
3. East Gate at Oceanport sales velocity (3 model homes named "Little Silver," "Monmouth," "Oceanport"; on-site sales and model complex at 33 Russel Avenue; first 9 months: 30 executed agreements totaling $18.5M with no concessions; 135% over absorption goal; 70% sold by April 2020; 90% sold by March 2021; nearly 100 residents on site; CB New Homes' Sharon Bloodgood as NJBA 2019 Salesperson of the Year; original 2018 launch pricing high $400Ks to mid $700Ks): Coldwell Banker, "East Gate Oceanport: Adaptive Reuse of a Unique Historical Property"; Real Estate NJ ("RPM enters final stretch of sales at Fort Monmouth housing site," April 29, 2020); Real Estate NJ ("RPM hits 90 percent sold mark at Fort Monmouth housing development," March 3, 2021); Patch Little Silver ("Sales Soar at East Gate in Historic Ft. Monmouth," August 8, 2018); Two River Times ("Renovated Fort Monmouth Officers' Housing Offered For Sale," September 17, 2019).
4. Officer's Row at East Gate (most exclusive 9-unit duplex/single-family detached sub-cluster within the 68-unit East Gate community; all 9 units have water views of Parker's Creek; starting prices in the $800,000s with HOA fees from $230/month; launched 2019): Jersey Digs, "Storied Officers' Quarters Transformed into Gorgeous Duplex and Single-Family Detached Homes For Sale, Fort Monmouth" (September 25, 2019).
5. Verified resale comps via Monmouth Ocean Regional MLS records: 44 Russel Avenue (3BR/2.5BA duplex, 2,624 SF, sold January 28, 2020 for $772,000, MLS #22001601); 30 Russel Avenue (3BR/2.5BA SFD, 2,624 SF, sold August 1, 2023 for $899,000, MLS #22316155); 36 Russel Avenue (4BR/3.5BA SFD, 2,889 SF on 0.3-acre lot, second-floor Parker's Creek water views, sold May 9, 2025 for $1,280,000, MLS #22510435, $15,264 2024 annual taxes, $220/month HOA, listed by Signature Realty NJ). Listing copy with Netflix narrative quoted from Homes.com listing for 36 Russel Avenue. A separate May 22, 2024 transfer of 29 Russel Avenue at $175,000 has been excluded from the comp set as a likely non-arm's-length intra-family or LLC transfer (price profile is materially below market for any East Gate product type). Sources: Redfin, Compass, Homes.com, DiTommaso Real Estate, NJParcels.com.
6. Tax rate context: Oceanport 2025 certified general tax rate 1.475 per $100 assessed; Eatontown 1.758; Red Bank 1.822 (Monmouth County 2025 Certified Tax Rates, https://www.co.monmouth.nj.us/documents/18/TR2025Final.pdf).
Resale comparable analysis reflects publicly recorded transactions through May 2025. The Netflix Phase 1A redevelopment timeline references FMERA approvals as of late 2025 board materials; vertical construction status and operational timelines remain subject to change. This piece is broker market commentary and is not investment advice; prospective buyers and sellers should consult licensed real estate counsel and verify all listing data and recorded transaction history with the appropriate Monmouth County records office before making any offer or listing decision.
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